Geavlu

In addition to China, there are other marketplaces worldwide to consider for eCommerce localization. Brazil, Japan, Germany, France, and Canada are markets that are growing in eCommerce revenue. I can’t stress enough the importance of working with in-country translators for proper localization. If you’re going to invest in doing this, you have to do it the right way. If you are targeting Canada, you must localize your content into Canadian French. You can’t expect a Canadian French speaking consumer to appreciate and buy your product if it is not localized accurately for his/her market. Google Translate is an even worse option. Without having a professional translator work on your content, you are at risk for embarrassing translations that simply do not make sense. Especially if you are going into a new market, you may have one chance to make a lasting impression. The last thing you want to do is offend any potential client. Some of the largest companies in the world have made embarr